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- Title Direct, Digital & Data-Driven Marketing
- Author Lisa Spiller
- Binding Paperback
- Pages 784
- Volumes 1
- Language ENG
- Publisher Sage Publications Ltd
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9781529708172 / 1529708176
- Weight 3.35 lbs (1.52 kg)
- Dimensions 9.6 x 7.4 x 1.8 in (24.38 x 18.80 x 4.57 cm)
- Library of Congress subjects Direct marketing
- Library of Congress Catalog Number 2019955360
- Dewey Decimal Code 658.872
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Direct, Digital & Data-Driven Marketing
by Spiller, Lisa
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Direct, Digital & Data-Driven Marketing
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Direct, Digital and Data-Driven Marketing
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Direct, Digital & Data-Driven Marketing: 5th Edition 2020
by Lisa Spiller
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2020 white softcover in like new condition; slight wear to covers, no marks inside. US media mail for shipping. For foreign shipping use Biblio Export Center. 5th Edition In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and…
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Direct, Digital & Data-Driven Marketing
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, mul
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Direct, Digital & Data-Driven Marketing
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SAGE Publications Ltd, 2020-02-06. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
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Direct, Digital & Data-driven Marketing
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Direct, Digital & Data-Driven Marketing st 2
by Lisa Spiller
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