Direct, Digital & Data-Driven Marketing: 5th Edition 2020
by Lisa Spiller
- Used
- as new
- Paperback
- Condition
- As New
- ISBN 10
- 1529708176
- ISBN 13
- 9781529708172
- Seller
-
Norfolk, Virginia, United States
Payment Methods Accepted
About This Item
2020 white softcover in like new condition; slight wear to covers, no marks inside. US media mail for shipping. For foreign shipping use Biblio Export Center. 5th Edition
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
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Details
- Bookseller
- Poco Productions (US)
- Bookseller's Inventory #
- 3351mark
- Title
- Direct, Digital & Data-Driven Marketing
- Author
- Lisa Spiller
- Format/Binding
- Excellent Binding
- Book Condition
- New
- Quantity Available
- 1
- Edition
- 5th Edition
- Binding
- Paperback
- ISBN 10
- 1529708176
- ISBN 13
- 9781529708172
- Publisher
- SAGE Publications Ltd
- Date Published
- 2020
- Keywords
- Direct, Digital & Data-Driven Marketing
- Bookseller catalogs
- Business & Law;
Terms of Sale
Poco Productions
About the Seller
Poco Productions
About Poco Productions
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