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Direct, Digital & Data-Driven Marketing

Direct, Digital & Data-Driven Marketing

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Direct, Digital & Data-Driven Marketing: 5th Edition 2020

by Lisa Spiller

  • Used
  • as new
  • Paperback
Condition
As New
ISBN 10
1529708176
ISBN 13
9781529708172
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About This Item

2020 white softcover in like new condition; slight wear to covers, no marks inside. US media mail for shipping. For foreign shipping use Biblio Export Center. 5th Edition
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

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Details

Bookseller
Poco Productions US (US)
Bookseller's Inventory #
3351mark
Title
Direct, Digital & Data-Driven Marketing
Author
Lisa Spiller
Format/Binding
Excellent Binding
Book Condition
New
Quantity Available
1
Edition
5th Edition
Binding
Paperback
ISBN 10
1529708176
ISBN 13
9781529708172
Publisher
SAGE Publications Ltd
Date Published
2020
Keywords
Direct, Digital & Data-Driven Marketing
Bookseller catalogs
Business & Law;

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About the Seller

Poco Productions

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Norfolk, Virginia

About Poco Productions

Poco Productions is an online bookstore that deals mostly in non-fiction categories. These include: religion, education, business, science, technology, psychology, art, photography, cookbooks, history, & literature. There are some rare books, but most are used books in good condition.

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