Description:
HarperBusiness, 1995. Remainder. Binding Tight, Pages Bright. Hardcover.
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution Hardcover - 1995
by Grant Lukenbill
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- Title Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
- Author Grant Lukenbill
- Binding Hardcover
- Edition 1st
- Pages 210
- Volumes 1
- Language ENG
- Publisher HarperCollins Publishers, New York
- Date 1995
- ISBN 9780887306990 / 0887306993
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.45 x 6.37 x 0.89 in (24.00 x 16.18 x 2.26 cm)
- Library of Congress Catalog Number 95024276
- Dewey Decimal Code 658.834
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Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Lukenbill, Grant
- Used
- Hardcover
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- Used - Binding Tight, Pages Bright
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Lukenbill, Grant
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
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Seattle, Washington, United States
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Description:
HarperCollins Publishers, 1995. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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€5.59
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Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Grant Lukenbill
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
- Quantity Available
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Seattle, Washington, United States
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Description:
HarperCollins Publishers, 1995. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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€5.59
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Stock Photo: Cover May Be Different
Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Lukenbill, Grant
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
- Quantity Available
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Mishawaka, Indiana, United States
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HarperCollins Publishers. Used - Good. Used book that is in clean, average condition without any missing pages.
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Untold Millions: Positioning Your Business for the gay and Lesbian Consumer Revolution
by Lukenbill, Grant
- Used
- Hardcover
- first
- Condition
- Used - Good +
- Edition
- First Edition, 1st printing
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
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Chicago, Illinois, United States
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Description:
New York, NY: Harper Collins, 1995. A nice reading copy. Pages are clean and bright. Binding is tight. Book and jacket show some shelfwear. . First Edition, 1st printing. Hard Cover. Good +/Good +.
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Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Lukenbill, Grant
- Used
- Fine
- Hardcover
- first
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- Used - Fine
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- First Edition (stated).
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- Hardcover
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- 9780887306990 / 0887306993
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Garrison, North Dakota, United States
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New York: HarperBusiness, 1995. Book. Fine. Hardcover. First Edition (stated).. First Printing of the First Edition (stated). A survey of the integration of gay and lesbian themes within business advertisements and market positionings, how to reach gay consumers and which products appeal to them, and related issues. Hardcover with dust jacket, contains glossy illustrations, charts, graphs, tables, appendices, notes, bibliography, index, 210pp. A very nice copy. Rare. Size: 8vo - over 7¾" - 9¾" tall.
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Stock Photo: Cover May Be Different
Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Grant Lukenbill
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- Fine
- Hardcover
- Condition
- Used - Fine
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
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Morangis, France
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Harpercollins, 1995. Hardcover. Fine. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution ***SIGNED BY AUTHOR !!!***
by Grant Lukenbill
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- Very Good
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The Bronx, New York, United States
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New York: HarperBusiness/ A Division of HarperCollins Publishers, 1995. Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. 210 pp. From Publishers Weekly Lukenbill, former sales development manager for The Advocate who now has a cable TV show directed at gay consumers, is an expert on marketing to gays. He describes a revolution in marketing consumer products and a growing trend toward marketing to this niche, taking into account past advertising practices. He includes a synopsis of the demographic and marketing research compiled by the 1993 Yankelovick Partner's market study; he provides marketing techniques, giving samples of advertising campaigns and suggestions for special-target industries. His book is directed at corporate and business marketers. While unique in the field, the work at times takes an editorial tone, with little support given for many of the most overreaching statements. Recommended only for special business libraries.…
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Lukenbill, Grant; Lukenbill, Grant
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Binghamton, New York, United States
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Harpercollins, 1995-10-01. Hardcover. Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes * Very good in very good dust jacket. Later printing.
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Stock Photo: Cover May Be Different
Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
by Lukenbill, Grant
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780887306990 / 0887306993
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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