Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution ***SIGNED BY AUTHOR !!!***

New York: HarperBusiness/ A Division of HarperCollins Publishers, 1995. Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. 210 pp. From Publishers Weekly Lukenbill, former sales development manager for The Advocate who now has a cable TV show directed at gay consumers, is an expert on marketing to gays. He describes a revolution in marketing consumer products and a growing trend toward marketing to this niche, taking into account past advertising practices. He includes a synopsis of the demographic and marketing research compiled by the 1993 Yankelovick Partner's market study; he provides marketing techniques, giving samples of advertising campaigns and suggestions for special-target industries. His book is directed at corporate and business marketers. While unique in the field, the work at times takes an editorial tone, with little support given for many of the most overreaching statements. Recommended only for special business libraries. Kathy Shimpock-Vieweg, O'Connor-Cavanagh Lib., Phoenix Copyright 1995 Reed Business Information, Inc. Ingram An expert on marketing to the gay community offers a comprehensive handbook for accessing this $500 billion a year market, using never-before-published study results to shatter the myths of gay and lesbian consumer patterns. SIGNED BY AUTHOR, with Inscription! Previous owner's name and note on the top corner of first front end page. Clean book, tight and solid binding. Very little dirt marks and yellowing.