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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and
Stock Photo: Cover May Be Different

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Paperback - 2008

by Malcolm McDonald

Summary

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

From the publisher

Includes bibliographical references (p. 192) and index.

Details

  • Title Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
  • Author Malcolm McDonald
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 197
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, U.S.A
  • Date January 1, 2008
  • Illustrated Yes
  • ISBN 9780749451493 / 0749451491
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 8.42 x 6.68 x 0.56 in (21.39 x 16.97 x 1.42 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Planning
  • Library of Congress Catalog Number 2007037090
  • Dewey Decimal Code 658.802

About the author

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now Emeritus Professor at the university as well as being Honorary Professor at Warwick Business School. Malcolm is Chairman of six companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to Prepare them; how to use them and more than 100 articles and papers.

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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9780749451493 / 0749451491
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Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

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ISBN 10 / ISBN 13
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Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749451493
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
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ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
  • Paperback
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Used; Very Good
Edition
Csm Rei
Binding
Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
Quantity Available
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Kogan Page. Csm Rei. Paperback. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 11/03/2007
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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€5.19
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749451493 / 0749451491
Quantity Available
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Seller rating:
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Kogan Page, Limited. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by Malcolm McDonald

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Kogan Page, Limited, 2007. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
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  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Kogan Page, 2007. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749451493 / 0749451491
Quantity Available
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Description:
Kogan Page, Limited. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
€10.12
FREE shipping to USA
Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749451493 / 0749451491
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€10.12
FREE shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
€10.12
FREE shipping to USA