Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
by McDonald, Malcolm
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0749451491
- ISBN 13
- 9780749451493
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
4 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.
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Details
- Bookseller
- World of Books Ltd (GB)
- Bookseller's Inventory #
- GOR001670845
- Title
- Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
- Author
- McDonald, Malcolm
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 4
- ISBN 10
- 0749451491
- ISBN 13
- 9780749451493
- Publisher
- Kogan Page
- Place of Publication
- U.s.a
- This edition first published
- January 1, 2008
Terms of Sale
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About the Seller
World of Books Ltd
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