Starting on a Shoestring Paperback - 2002

Summary

First line

What is it really like to take an idea and fashion it into a successful business?

From the rear cover

Live your entrepreneurial dream with no-or little-money down

Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.

And there's more:

• Make sure your business idea is right for you-before you take the risk
• Find sources of capital and approach them confidently
• Six common myths: avoid the traps and misconceptions of starting up
• Should you take on a partner?
• Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments
• Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
• Examples of businesses like yours that maximized their success on the Internet

Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.