Starting on a Shoestring Building a Business Without a Bankroll

Wiley, 2002. first printing full number line 2002. Paperback. Good/none softcover. bright green cover is shiny slight yellowing to the edges the pages due to the quality of the paper there also is some dirt on the edges the paper duty shelving, use copies unmarked inside, but honestly has been read several times glued spine intact small little dent on top edge of glued spineNow in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: Make sure your business idea is right for you-before you take the risk Find sources of capital and approach them confidently Six common myths: avoid the traps and misconceptions of starting up Should you take on a partner? Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply