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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for
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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers, Record Profits for You Hardcover - 1996 - 1st Edition

by Dick Shaver

Details

  • Title The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers, Record Profits for You
  • Author Dick Shaver
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 482
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, Chichester, Brisbane, Toronto, Singapore
  • Date 1996-09
  • Illustrated Yes
  • ISBN 9780471133599 / 0471133590
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 9.37 x 6.25 x 1.66 in (23.80 x 15.88 x 4.22 cm)
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 95051506
  • Dewey Decimal Code 658

About the author

DICK SHAVER has been known internationally as a specialist in strategic planning, training seminars, and creative concept and copy for database marketing since 1975. His client list has ranged from Fortune 500s such as American Express, DEC, General Electric and Hilton International, to cutting-edge database marketers such as Fingerhut and Reader's Digest, to niche players such as Toys to Grow On and the Washington Post, to non-profits such as Unicef and World Wildlife Fund.

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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers,...
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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You

by Shaver, D.

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John Wiley & Sons, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780471133599
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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers,...
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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers, Record Profits for You

by Shaver, Dick

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THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR YOUR CUSTOMERS,...
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THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR YOUR CUSTOMERS, RECORD PROFITS FOR YOU: CONSUMER GUIDED MARKETING

by DICK SHAVER

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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers,...
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The Next Step in Database Marketing: Consumer Guided Marketing?: Privacy for Your Customers, Record Profits for You

by Shaver, Dick

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ISBN 10 / ISBN 13
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The Next Step in Database Marketing ; Consumer Guided Marketing
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The Next Step in Database Marketing ; Consumer Guided Marketing

by Dick Shaver

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ISBN 10 / ISBN 13
9780471133599 / 0471133590
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THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR YOUR CUSTOMERS,...
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THE NEXT STEP IN DATABASE MARKETING: CONSUMER GUIDED MARKETINGR: PRIVACY FOR YOUR CUSTOMERS, RECORD PROFITS FOR YOU: CONSUMER GUIDED MARKETING

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The Next Step in Database Marketing:  Consumer Guided Marketing
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The Next Step in Database Marketing: Consumer Guided Marketing

by Shaver, Dick

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ISBN 10 / ISBN 13
9780471133599 / 0471133590
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New York, Chichester, Brisbane, Toronto, Singapore: John Wiley & Sons, Inc, 1996 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Inscribed by author. Black boards, gold foil titles on spine, xiv, 482 pp, many illustrations, index. DJ in Brodart archival cover. Author's signed inscription is on recto of ffep, and author's signature is also on title page. After a brief history of direct mail in the computer age, Shaver tells how marketers can get better response while respecting their customers' privacy by using only information that customers have voluntarily given, rather than using information culled from third-party databases. The treatment is concrete and specific, with many examples of marketing letters. Shipping weight 3 lbs. (International 2 lbs., 8 oz.). First Edition. . Fine/Fine. 23½ X 16 cm.
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