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The Next Step in Database Marketing: Consumer Guided Marketing
by Shaver, Dick
- Used
- Fine
- Hardcover
- Signed
- first
- Condition
- Fine/Fine
- ISBN 10
- 0471133590
- ISBN 13
- 9780471133599
- Seller
-
Minneapolis, Minnesota, United States
Payment Methods Accepted
About This Item
New York, Chichester, Brisbane, Toronto, Singapore: John Wiley & Sons, Inc, 1996 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Inscribed by author. Black boards, gold foil titles on spine, xiv, 482 pp, many illustrations, index. DJ in Brodart archival cover. Author's signed inscription is on recto of ffep, and author's signature is also on title page. After a brief history of direct mail in the computer age, Shaver tells how marketers can get better response while respecting their customers' privacy by using only information that customers have voluntarily given, rather than using information culled from third-party databases. The treatment is concrete and specific, with many examples of marketing letters. Shipping weight 3 lbs. (International 2 lbs., 8 oz.). First Edition. . Fine/Fine. 23½ X 16 cm.
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Details
- Bookseller
- Twin City Antiquarian Books
(US)
- Bookseller's Inventory #
- BUMK00005
- Title
- The Next Step in Database Marketing: Consumer Guided Marketing
- Author
- Shaver, Dick
- Format/Binding
- Hardcover
- Book Condition
- Used - Fine
- Jacket Condition
- Fine
- Edition
- First Edition
- ISBN 10
- 0471133590
- ISBN 13
- 9780471133599
- Publisher
- John Wiley & Sons, Inc
- Place of Publication
- New York, Chichester, Brisbane, Toronto, Singapore
- Date Published
- 1996
- Keywords
- Business Marketing
- Bookseller catalogs
- Sales;
- X weight
- 48 oz
- Size
- 23½ X 16 cm
Terms of Sale
Twin City Antiquarian Books
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About the Seller
Twin City Antiquarian Books
Biblio member since 2005
Minneapolis, Minnesota
About Twin City Antiquarian Books
We are mail-order sellers of used and out-of-print books, selling on the Web since 2000.
Glossary
Some terminology that may be used in this description includes:
- FFEP
- A common abbreviation for Front Free End Paper. Generally, it is the first page of a book and is part of a single sheet that...
- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- Brodart
- Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
- Recto
- The page on the right side of a book, with the term Verso used to describe the page on the left side.
- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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