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Influence: The Psychology of Persuasion Paperback - 2006
by Robert B. Cialdini
Summary
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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- Title Influence: The Psychology of Persuasion
- Author Robert B. Cialdini
- Binding Paperback
- Edition Revised
- Pages 336
- Volumes 1
- Language ENG
- Publisher Harper Business, Scranton, Pennsylvania, U.S.A.
- Date December 26, 2006
- ISBN 9780061241895 / 006124189X
- Weight 0.62 lbs (0.28 kg)
- Dimensions 7.9 x 5.3 x 1 in (20.07 x 13.46 x 2.54 cm)
- Library of Congress subjects Persuasion (Psychology), Influence (Psychology)
- Dewey Decimal Code 153.852
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Influence: The Psychology of Persuasion, Revised Edition
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Influence: The Psychology of Persuasion, Revised Edition
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Influence: The Psychology of Persuasion, Revised Edition
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Influence: The Psychology of Persuasion, Revised Edition
by Robert B. Cialdini
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Influence The Psychology of Persuasion
by Robert B. Cialdini
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The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You'll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
Reciprocation: The internal pull to repay what another person has provided us.
Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we… Read More
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