Why It Sells

by Danesi, Marcel

Includes bibliographical references and index.

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi

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ISBN
9780742555457
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Paperback / softback. New. Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Item Price
€53.05
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi

Condition
New
Binding
Paperback / softback
ISBN
9780742555457
Quantity Available
1
Seller
Southport, Merseyside, GBR
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€46.16

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Description:
Paperback / softback. New. Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Item Price
€46.16
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

by Danesi, Marcel

Condition
Like New
Published
2007-09-21
Binding
Paperback
ISBN
9780742555457
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Fairfax Station, Virginia, USA
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€37.79

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Rowman & Littlefield Publishers, 2007-09-21. Paperback. Like New.
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€37.79
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Danesi, Marcel

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Used - Very Good
ISBN
9780742555457
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Mishawaka, Indiana, USA
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Rowman & Littlefield Publishers, Incorporated. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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€10.25
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

by Danesi, Marcel

Condition
Used - Very Good
Binding
Paperback
ISBN
9780742555457
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1
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GORING BY SEA, West Sussex, GBR
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

by Danesi, Marcel

Condition
New
Published
2007-09-21
Binding
Paperback
ISBN
9780742555457
Quantity Available
1
Seller
Fairfax Station, Virginia, USA
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
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€35.06

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Rowman & Littlefield Publishers, 2007-09-21. Paperback. New.
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€35.06
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Danesi, Marcel

Condition
Used - Good
ISBN
9780742555457
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Mishawaka, Indiana, USA
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Rowman & Littlefield Publishers, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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€8.32
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

by Danesi, Marcel

Condition
New
Published
2007-09-21
Binding
Paperback
ISBN
9780742555457
Quantity Available
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San Diego, California, USA
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Rowman & Littlefield Publishers, 2007-09-21. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Danesi, Marcel

Condition
Used - Very Good
ISBN
9780742555457
Quantity Available
1
Seller
Mishawaka, Indiana, USA
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€8.32

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Description:
Rowman & Littlefield Publishers, Incorporated. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
€8.32
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

by Danesi, Marcel

Condition
Used - Good
Binding
Paperback
ISBN
9780742555457
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Newport Coast, California, USA
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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€42.78
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Danesi, Marcel

Condition
New
Published
2007
Binding
Paperback
ISBN
9780742555457
Quantity Available
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Exeter, Devon, GBR
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Rowman & Littlefield Pub Inc, 2007. Paperback. New. 211 pages. 9.00x6.00x0.75 inches.
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€69.26