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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi

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  • Paperback
Condition
New
ISBN 10
0742555453
ISBN 13
9780742555457
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About This Item

Paperback / softback. New. Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Synopsis

Includes bibliographical references and index.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780742555457
Title
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Author
Marcel Danesi
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
0742555453
ISBN 13
9780742555457
Publisher
Rowman & Littlefield Publishers, Inc.
This edition first published
October 28, 2007

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The Saint Bookstore

Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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