Predictably Irrational

by Ariely, Dan

Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing.

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On May 22, 2011, pollackbks said
I thought his approach and conclusions were predictable. I always marvel that people can earn a good living doing "studies" to prove what everyone knows anyway.

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Predictably Irrational: The Hidden Forces that Shape Our Decisions

Predictably Irrational: The Hidden Forces that Shape Our Decisions

by Ariely, Dan

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Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

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Predictably Irrational : The Hidden Forces That Shape Our Decisions

Predictably Irrational : The Hidden Forces That Shape Our Decisions

by Dan Ariely

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2008
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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational

by ARIELY DAN

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Predictably Irrational : The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational

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