Marketing Management
by Kotler, Philip; Keller, Kevin
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Holistic Marketing
To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include:
· Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management
· Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way.
· Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners.
· Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Marketing Management
by Kotler, Philip; Keller, Kevin
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Marketing Management
by Philip Kotler; Kevin Keller
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- 2008
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- Hardcover
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- 9780136009986
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Prentice Hall PTR, 2008. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
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Marketing Management 15th Edition Kotler Keller
by Kotler, Philip; Keller, Kevin
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Pearson. hardcover. Good. 4x8x10. This Book is in Good condition - EXTERIOR SHOWS NORMAL WEAR FROM TEXTBOOK USE, INTERIOR IS FINE AND CLEAN, DOES NOT INCLUDE ACCESS CARD.All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity,… Read more about this item Item Price
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Marketing Management
by Kotler, Philip; Keller, Kevin
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Pearson. hardcover. Good. 4x8x10. May contain marks and or highlighting. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday - Friday. Contact us with any questions! Item Price
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Marketing Management (14th Edition)
by Kotler, Philip T
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- 2011-02-18
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Marketing Management
by Kotler, Philip; Keller, Kevin
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Marketing Management (16th Edition)
by Kevin Keller Philip Kotler
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Marketing Management
by Keller, Kevin,Kotler, Philip
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Pearson, 2014-12-30. Hardcover. Acceptable. 1.3000 in x 10.9000 in x 8.6000 in. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Item Price
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Marketing Management
by Philip Kotler, Kevin Keller
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- December 2007
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Prentice Hall of India, December 2007. Paper Back. Good. Item Price
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Marketing Management
by Keller, Kevin,Kotler, Philip
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- 2014-12-30
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Pearson, 2014-12-30. Hardcover. Good. 1.3000 in x 10.9000 in x 8.6000 in. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Item Price
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Marketing Management: International Version
by Philip Kotler, Kevin Keller
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- 05/06/2008
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- Paperback
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Pearson Education, 05/06/2008. Paperback. Used; Good. EX library copy **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Item Price
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Marketing Management: International Version
by Philip Kotler, Kevin Keller
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- 05/06/2008
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- ISBN
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Pearson Education, 05/06/2008. Paperback. Used; Good. Wear & Tear to cover. Includes Notes and/or Highlights **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.… Read more about this item Item Price
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Marketing Management
by Kotler, Philip
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- 13
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- 2008-02-25
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HOUSTON, Texas, USA
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Marketing Management
by Kotler, Philip/ Keller, Kevin
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- 2015
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- Hardcover
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- 9780133856460
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Exeter, Devon, GBR
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Pearson College Div, 2015. Hardcover. New. 15 edition. 692 pages. 12.00x9.00x1.25 inches. Item Price
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