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Summary
INTERNATIONAL EDITION: For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab ™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Details
- Title Marketing Management
- Author Philip Kotler; Kevin Keller
- Binding Hardcover
- Edition 15th Edition
- Pages 832
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2016
- Illustrated Yes
- Features Illustrated
- ISBN 9780133856460 / 0133856461
- Weight 3.94 lbs (1.79 kg)
- Dimensions 10.97 x 8.86 x 1.4 in (27.86 x 22.50 x 3.56 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2014023870
- Dewey Decimal Code 658.8
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Marketing Management
by Kotler, Philip
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Marketing Management
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Marketing Management
by Keller, Kevin,Kotler, Philip
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