Business the Richard Branson Way
by Des Dearlove
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of...
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Business the Richard Branson Way
by Des Dearlove
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Business the Richard Branson Way: 10 Secrets of the World?s Greatest Brand Builder (Big Shots Series)
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.
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Chichester, West Sussex: Capstone / Wiley, 2007. 3rd ed.. Paperback trade, very good condition, thick card covers (with flaps), minor edgewear. 172 pp. Third edition. Des Dearlove reveals the secrets of Richard Branson's remarkable success, and also draws out the universal lessons and strategies that can be applied to any business or career. Originally published, 1999. Item Price
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Business the Richard Branson Way : 10 Secrets of the World's Greatest Brand Builder
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Big Shots: 10 Secrets of the World?s Greatest Brand Builder Business the Richard Branson Way (Big Shots Series)
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand-Builder
by Des Dearlove
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Business the Richard Branson Way: 10 Secrets of the World's Leading Brand Builder (Big Shots Series)
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)
by Dearlove, Des
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