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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.

by Dearlove, Des

  • Used
  • Paperback
Condition
See description
ISBN 10
1841127647
ISBN 13
9781841127644
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Annandale, New South Wales, Australia
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About This Item

Chichester, West Sussex: Capstone / Wiley, 2007. 3rd ed.. Paperback trade, very good condition, thick card covers (with flaps), minor edgewear. 172 pp. Third edition. Des Dearlove reveals the secrets of Richard Branson's remarkable success, and also draws out the universal lessons and strategies that can be applied to any business or career. Originally published, 1999.

Synopsis

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of...

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Details

Bookseller
Bookhome Sydney AU (AU)
Bookseller's Inventory #
31004
Title
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.
Author
Dearlove, Des
Book Condition
Used
Edition
3rd ed.
Binding
Paperback
ISBN 10
1841127647
ISBN 13
9781841127644
Publisher
Capstone / Wiley
Place of Publication
Chichester, West Sussex
Date Published
2007
LCCN
2006100405
Keywords
business, transport, aviation, performing arts, music, britain
Bookseller catalogs
AVIATION;

Terms of Sale

Bookhome Sydney

Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.

About the Seller

Bookhome Sydney

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Annandale, New South Wales

About Bookhome Sydney

Friendly family-owned internet bookshop located in Sydney's inner west. Selling books since 1998 (online since 2000). A broad range of quality secondhand and antiquarian books, particularly Australian history and society (Australiana), psychology, health, animals/pets, environment, science, religion, books for children. Mostly nonfiction.

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