Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.
by Dearlove, Des
- Used
- Paperback
- Condition
- See description
- ISBN 10
- 1841127647
- ISBN 13
- 9781841127644
- Seller
-
Annandale, New South Wales, Australia
Payment Methods Accepted
About This Item
Synopsis
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of...
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Details
- Bookseller
- Bookhome Sydney (AU)
- Bookseller's Inventory #
- 31004
- Title
- Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.
- Author
- Dearlove, Des
- Book Condition
- Used
- Edition
- 3rd ed.
- Binding
- Paperback
- ISBN 10
- 1841127647
- ISBN 13
- 9781841127644
- Publisher
- Capstone / Wiley
- Place of Publication
- Chichester, West Sussex
- Date Published
- 2007
- LCCN
- 2006100405
- Keywords
- business, transport, aviation, performing arts, music, britain
- Bookseller catalogs
- AVIATION;
Terms of Sale
Bookhome Sydney
Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.