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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

by Cox, Jeff; Stevens, Howard

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
0684856018
ISBN 13
9780684856018
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About This Item

Touchstone, 2001. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0684856018I4N00
Title
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
Author
Cox, Jeff; Stevens, Howard
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
2
ISBN 10
0684856018
ISBN 13
9780684856018
Publisher
Touchstone
Place of Publication
Old Tappan, New Jersey, U.s.a.
Date Published
2001

Terms of Sale

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Jacket
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