Selling the Wheel
by Stevens, Howard; Cox, Jeff
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Cox, Jeff, Stevens, Howard
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Touchstone. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Item Price
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Selling the Wheel Choosing the Best Way to Sell for You, Your Company, Your Customers
by Jeff Cox and Howard Stevens
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- 2000
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Simon & Schuster. Very Good in Very Good dust jacket. 2000. First Edition. Softcover. 0684858320 . 8vo 8" - 9" tall; 256 pages . Item Price
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Cox, Jeff; Stevens, Howard
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- 2001
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Touchstone, 2001. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Cox, Jeff; Stevens, Howard
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- Published
- 2001
- Binding
- Paperback
- ISBN
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Touchstone, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Cox, Jeff, Stevens, Howard
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- ISBN
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SELLING THE WHEEL: Choosing the Best Way to Sell For You, Your Company, and Your Customers
by Cox, Jeff; Stevens, Howard
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- 2000-01-05
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Jeff Cox, Howard Stevens
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Cox, Jeff
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SELLING THE WHEEL: Choosing the Best Way to Sell For You, Your Company, and Your Customers
by Cox, Jeff; Stevens, Howard
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- 2000-01-05
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by Cox, Jeff; Stevens, Howard
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- 2001-01-03
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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers
by Jeff Cox/ Howard Stevens
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- 2001
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