The Portable MBA in Marketing (Portable Mba Series) by Hiam, Alexander; Schewe, Charles D - 1992-04-01

Wiley, 1992. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

UsedGood. The dust jacket shows normal wear. There is light highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!

Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.

Wiley. Used - Very Good. Very Good condition. Very Good dust jacket.

Wiley, 1992-04T. hardcover. Good. 1.5000 in x 10.0000 in x 7.2000 in. This is a used book in good condition and may show some signs of use or wear .

Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc. Good. Hardcover. 1992.

Wiley. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Wiley. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.

John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1992. Fine/Fine. Quarto, hardcover, fine in neaqr fine black and red dj. "What's remarkable about it [the book] is that it provides both a complete foundation in marketing and an introduction to the new ideas that are changing the way business is conducted. For the experts, it provides new ways to think about marketing and the new ways to promote products and services. " Topics covered include product planning and development, pricing, marketing research, buyer behavior, distribution, global marketing. 464 pages; illustrated.