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The Portable Mba in Marketing (Portable Mba Series)

The Portable Mba in Marketing (Portable Mba Series)

The Portable Mba in Marketing (Portable Mba Series)
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The Portable Mba in Marketing (Portable Mba Series)

by Hiam, Alexander; Schewe, Charles D

  • Used
  • Fine
  • Hardcover
Condition
Fine/Fine
ISBN 10
047154728X
ISBN 13
9780471547280
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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About This Item

John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1992. Fine/Fine. Quarto, hardcover, fine in neaqr fine black and red dj. "What's remarkable about it [the book] is that it provides both a complete foundation in marketing and an introduction to the new ideas that are changing the way business is conducted. For the experts, it provides new ways to think about marketing and the new ways to promote products and services. " Topics covered include product planning and development, pricing, marketing research, buyer behavior, distribution, global marketing. 464 pages; illustrated.

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Details

Bookseller
bookwitch US (US)
Bookseller's Inventory #
43935
Title
The Portable Mba in Marketing (Portable Mba Series)
Author
Hiam, Alexander; Schewe, Charles D
Book Condition
Used - Fine
Jacket Condition
Fine
Quantity Available
1
Binding
Hardcover
ISBN 10
047154728X
ISBN 13
9780471547280
Publisher
John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1992
Place of Publication
Somerset, New Jersey, U.s.a.
This edition first published
1992

Terms of Sale

bookwitch

All books guaranteed for 30 days. Full refund if not entirely happy with product. There may be $5 re-stocking fee to be determined by me.

About the Seller

bookwitch

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Concord, California

About bookwitch

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Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Quarto
The term quarto is used to describe a page or book size. A printed sheet is made with four pages of text on each side, and the...
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...

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