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The Portable Mba in Marketing (Portable Mba Series)
by Hiam, Alexander; Schewe, Charles D
- Used
- Fine
- Hardcover
- Condition
- Fine/Fine
- ISBN 10
- 047154728X
- ISBN 13
- 9780471547280
- Seller
-
Concord, California, United States
Payment Methods Accepted
About This Item
John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1992. Fine/Fine. Quarto, hardcover, fine in neaqr fine black and red dj. "What's remarkable about it [the book] is that it provides both a complete foundation in marketing and an introduction to the new ideas that are changing the way business is conducted. For the experts, it provides new ways to think about marketing and the new ways to promote products and services. " Topics covered include product planning and development, pricing, marketing research, buyer behavior, distribution, global marketing. 464 pages; illustrated.
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Details
- Bookseller
- bookwitch (US)
- Bookseller's Inventory #
- 43935
- Title
- The Portable Mba in Marketing (Portable Mba Series)
- Author
- Hiam, Alexander; Schewe, Charles D
- Book Condition
- Used - Fine
- Jacket Condition
- Fine
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 047154728X
- ISBN 13
- 9780471547280
- Publisher
- John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1992
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- 1992
Terms of Sale
bookwitch
All books guaranteed for 30 days. Full refund if not entirely happy with product. There may be $5 re-stocking fee to be determined by me.
About the Seller
bookwitch
Biblio member since 2006
Concord, California
About bookwitch
Many rare and out of print books. Specialties cookbooks, childrens books, trading, textbooks, art, car repair, religion, signed books; over 30,000 books.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Quarto
- The term quarto is used to describe a page or book size. A printed sheet is made with four pages of text on each side, and the...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...