Outside Insight: Navigating a World Drowning in External Data

US: Penguin UK, 2017. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies a nd people leave behind on the internet - our 'digital breadcrumbs' - from j ob postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are m anaged and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands a re already embracing Outside Insight, benefitting from an information advan tage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.