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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
by McDonald, Malcolm
- New
- Condition
- New
- ISBN 10
- 0749478217
- ISBN 13
- 9780749478216
- Seller
-
Victoria, British Columbia, Canada
95 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Kogan Page. New. Special order direct from the distributor
Synopsis
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.
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Details
- Bookseller
- Russell Books Ltd (CA)
- Bookseller's Inventory #
- ING9780749478216
- Title
- Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
- Author
- McDonald, Malcolm
- Book Condition
- New
- Quantity Available
- 95
- Binding
- Paperback
- ISBN 10
- 0749478217
- ISBN 13
- 9780749478216
- Publisher
- Kogan Page
- This edition first published
- 2016
Terms of Sale
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
About the Seller
Russell Books Ltd
Biblio member since 2006
Victoria, British Columbia
About Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...