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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Paperback - 2016 - 2nd Edition

by Malcolm McDonald

Details

  • Title Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
  • Author Malcolm McDonald
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2016-11-29
  • Features Bibliography, Index
  • ISBN 9780749478216 / 0749478217
  • Weight 0.61 lbs (0.28 kg)
  • Dimensions 9.21 x 6.14 x 0.41 in (23.39 x 15.60 x 1.04 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Planning
  • Library of Congress Catalog Number 2016037290
  • Dewey Decimal Code 658.802

About the author

Professor Malcolm McDonald is a global leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at the Oxford College of Marketing. He has consulted many major companies in strategic marketing and is Chairman of numerous companies for some of the world's leading multinationals. He has written more than 40 books including the best-selling Marketing Plans: How to prepare them, how to use them.

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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ISBN 10 / ISBN 13
9780749478216 / 0749478217
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749478216 / 0749478217
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Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, M.

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780749478216 / 0749478217
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Kogan Page, 2017. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749478216
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€19.36
€15.23 shipping to USA
Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749478216 / 0749478217
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€19.36
€15.23 shipping to USA

Show Details

Description:
Kogan Page, 2017. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749478216
Item Price
€19.36
€15.23 shipping to USA
Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749478216 / 0749478217
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€19.36
€15.23 shipping to USA

Show Details

Description:
Kogan Page, 2017. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749478216
Item Price
€19.36
€15.23 shipping to USA
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (2nd Edn)
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (2nd Edn)

by McDonald, Malcolm

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780749478216 / 0749478217
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Lincoln, Lincolnshire, United Kingdom
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Description:
Kogan Page, 2017. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749478216
Item Price
€19.36
€15.23 shipping to USA
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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ISBN 10 / ISBN 13
9780749478216 / 0749478217
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock Photo: Cover May Be Different

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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Binding
Paperback
ISBN 10 / ISBN 13
9780749478216 / 0749478217
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by MCDONALD

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9780749478216 / 0749478217
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