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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion
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Influence: The Psychology of Persuasion

by Robert B. Cialdini

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  • Paperback
Condition
Brand New
ISBN 10
006124189X
ISBN 13
9780061241895
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Synopsis

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Details

Bookseller
Books WorldWide Express US (US)
Bookseller's Inventory #
BWE-PKB4367
Title
Influence: The Psychology of Persuasion
Author
Robert B. Cialdini
Format/Binding
Paperback
Book Condition
New Brand New
Quantity Available
1
ISBN 10
006124189X
ISBN 13
9780061241895
Publisher
HARPER BUSINESS
Place of Publication
Scranton, Pennsylvania, U.s.a.
This edition first published
December 26, 2006

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About the Seller

Books WorldWide Express

Seller rating:
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