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Implanting Strategic Management
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Implanting Strategic Management Hardcover - 2018

by H. Igor Ansoff; Daniel Kipley; A. O. Lewis

From the rear cover

Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm's performance. For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically.


Details

  • Title Implanting Strategic Management
  • Author H. Igor Ansoff; Daniel Kipley; A. O. Lewis
  • Binding Hardcover
  • Pages 592
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2018-11-12
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9783319995984 / 3319995987
  • Weight 2.27 lbs (1.03 kg)
  • Dimensions 9.21 x 6.14 x 1.31 in (23.39 x 15.60 x 3.33 cm)
  • Dewey Decimal Code 658.049

About the author

H. Igor Ansoff (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management. Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment.
Daniel Kipley is Professor of Strategy at Azusa Pacific, USA.
A.O. Lewis is Professor of Management at National University, USA.
Roxanne Helm-Stevens is Chair and Professor in the Department of Management at Azusa Pacific, USA.
Rick Ansoff is Associate Professor in Statistics, Measurement, Research Methods, and General and Personality Psychology at Alliant International University, USA.

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Implanting Strategic Management
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Implanting Strategic Management

by H. Igor Ansoff

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ISBN 10 / ISBN 13
9783319995984 / 3319995987
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Hardback. New. Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments.
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Implanting Strategic Management
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Implanting Strategic Management

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