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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives Hardcover -

by Naresh K. Malhotra; James Agarwal


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  • Title Customer Relationship Marketing: Theoretical and Managerial Perspectives
  • Author Naresh K. Malhotra; James Agarwal
  • Binding Hardcover
  • Pages 372
  • Volumes 1
  • Language ENG
  • Publisher World Scientific Publishing Company
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781944659714 / 1944659714
  • Library of Congress subjects Customer relations - Management, Relationship marketing
  • Library of Congress Catalog Number 2021285347
  • Dewey Decimal Code 658.812
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Naresh K Malhotra

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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Agarwal, James/ Malhotra, Naresh K.

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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Naresh K Malhotra

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9781944659714 / 1944659714
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