Description:
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.Books may…
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers Paperback - 2014
by Thomas Woll; Foreword by Dominique Raccah
Details
- Title Publishing for Profit: Successful Bottom-Line Management for Book Publishers
- Author Thomas Woll; Foreword by Dominique Raccah
- Binding Paperback
- Edition Fifth Edition, F
- Pages 400
- Volumes 1
- Language ENG
- Publisher Chicago Review Press
- Date 2014-04
- Features Index, Price on Product - Canadian, Table of Contents
- ISBN 9781613749739 / 1613749732
- Weight 1.15 lbs (0.52 kg)
- Dimensions 8.9 x 6 x 0.8 in (22.61 x 15.24 x 2.03 cm)
- Library of Congress subjects Publishers and publishing - Management, Publishers and publishing - Finance
- Dewey Decimal Code 070.506
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers
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Chicago Review Press, 2014. Fifth Edition. Softcover. New. New softcover in glossy printed wraps. Text is clean and free of marks and underlining. Includes appendix, index, tables, and forms. 400 pp. Fast shipping in a secure book box mailer with tracking. Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing,…
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PUBLISHING FOR PROFIT: Successful Bottom-Line Management for Book Publishers
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