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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Paperback - 2009

by Linda Goodman; Michelle Helin


From the publisher

Includes index.

Details

  • Title Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
  • Author Linda Goodman; Michelle Helin
  • Binding Paperback
  • Edition 1 Original
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Career Press
  • Date 2009-01
  • Features Index
  • ISBN 9781601630414 / 1601630417
  • Weight 0.61 lbs (0.28 kg)
  • Dimensions 8.18 x 5.38 x 0.52 in (20.78 x 13.67 x 1.32 cm)
  • Library of Congress subjects Consumer behavior, Marketing - Psychological aspects
  • Library of Congress Catalog Number 2008031776
  • Dewey Decimal Code 658.834

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2009, Page 122

About the author

Linda Goodman and Michelle Helin are independent business consultants who have served as senior sales and marketing officers for Fortune 500 corporations within the hospitality, entertainment, and retail sectors. Their clients, located in the United States and around the world, represent diverse industries and range from leading global corporations to entrepreneurial start-ups, including Lucent Technology, Schlumberger LTD, GE Corporation, Compaq Computer, Omnicom Group Inc., Staples, Tribe Pictures, and Disney. They have led seminars, developed workshops, and given speeches on a variety of sales and marketing topics. Goodman's business, LG Associates, is based in Avon, Connecticut. Helin's company, Michelle Helin LLC, is based in Houston, Texas.
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

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Why Customers Really Buy : Uncovering the Emotional Triggers That Drive Sales

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by Goodman, Linda; Helin, Michelle

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