No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses Paperback - 2012 - 1st Edition

Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

You Are in a Fight for Your Life.

As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. And, you have to win them over where your competition can't--at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

Covers:
-9 inconvenient truths of grassroots marketing
-Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you
-How to use the media as an extension of personality and of relationship--NOT a substitute for it
-Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
-On-site promotions--increase revenue without spending money, time or leaving your operation
-How to use--and how to waste dollars on--the Internet and other technology