Description:
Portfolio, 7/2/2013 12:00:01 AM. paperback. Very Good. 0.8661 8.3071 5.5118. Paperback in very good condition. Underlining on a few inside pages. Other than that, all inside pages are in great shape. Minor shelf wear to the cover.
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Trust Me, I'm Lying: Confessions of a Media Manipulator Paperback - 2013
by Ryan Holiday
As blogs control the news, the job of a media manipulator, like Holiday, is to control blogsNas much as any one person can. Tired of a world where blogs take indirect bribes, marketers help write the news, and reckless journalists spread lies, he explains exactly how the media really works.
Summary
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogsas much as any one person can.
IN TODAY’S CULTURE
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogsas much as any one person can.
IN TODAY’S CULTURE
- Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.
- Bloggers are slaves to money, technology, and deadlines.
- Manipulators wield these levers to shape everything you read, see, and hear online and off.
Details
- Title Trust Me, I'm Lying: Confessions of a Media Manipulator
- Author Ryan Holiday
- Binding Paperback
- Edition International Ed
- Pages 352
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2013-07-02
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9781591846284 / 1591846285
- Weight 0.6 lbs (0.27 kg)
- Dimensions 8.4 x 5.4 x 0.9 in (21.34 x 13.72 x 2.29 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Marketing, Blogs
- Dewey Decimal Code 659.202
Media reviews
“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, author of The 4-Hour Workweek
“Essential reading.”
—Andrew Keen
“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.”
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.”
—Tucker Max
“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel
“Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality.”
“Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality.”
—Kirkus Reviews
“His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday’s informative, timely, and provocative advice.”
“His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday’s informative, timely, and provocative advice.”
—Publishers Weekly
“While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end… Trust Me, I’m Lying provides valuable food for thought regarding how we receive — and perceive — information.”
“While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end… Trust Me, I’m Lying provides valuable food for thought regarding how we receive — and perceive — information.”
—New York Post
“This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling.”
“This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling.”
—Gillian Tett, Financial Times
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Portfolio, 2013-07-01. paperback. Good. 5x0x8. Trade paperback. Light to moderate shelf wear to covers. Binding square and tight. No creasing to spine. No loose pages. No highlighting, notation, or remainder marks. Thank you for supporting Last Word Books and independent bookstores.
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