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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion Paperback - 2011
by Guy Kawasaki
"Reality Check" is Kawasaki's irreverent all-in-one guide for starting and operating great organizations--ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog.
Summary
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
Details
- Title Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion
- Author Guy Kawasaki
- Binding Paperback
- Edition Reprint
- Pages 496
- Volumes 1
- Language ENG
- Publisher Portfolio, New York
- Date 2011-02-22
- Features Index, Price on Product - Canadian, Table of Contents
- ISBN 9781591843948 / 1591843944
- Weight 0.95 lbs (0.43 kg)
- Dimensions 8.3 x 5.4 x 1.3 in (21.08 x 13.72 x 3.30 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Management, New business enterprises
- Dewey Decimal Code 658
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