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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets Hardcover - 2006

by Hermann Simon; Frank F. Bilstein; Frank Luby

The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.


First line

TO FIND the most potent symbol of distress in contemporary business management, you need not comb through Chapter 11 filings or the testimony at a high-profile fraud trial.

Details

  • Title Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
  • Author Hermann Simon; Frank F. Bilstein; Frank Luby
  • Binding Hardcover
  • Edition 1st edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Date April 30, 2006
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781591395263 / 1591395267
  • Weight 1.18 lbs (0.54 kg)
  • Dimensions 9.54 x 6.54 x 0.91 in (24.23 x 16.61 x 2.31 cm)
  • Library of Congress subjects Industrial management, Profit
  • Library of Congress Catalog Number 2005037019
  • Dewey Decimal Code 658.155

Media reviews

Citations

  • Reference and Research Bk News, 08/01/2006, Page 110

About the author

Hermann Simon is founder and Chairman of Simon-Kucher & Partners Strategy and Marketing Consultants (SKP), in Germany. Frank F. Bilstein and Frank Luby are Partners in SKP's Boston office.
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

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Manage for Profit, Not for Market Share : A Guide to Greater Profits in Highly Contested Markets

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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

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by Hermann Simon, Frank F. Bilstein, Frank Luby

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