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The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a
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The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company Paperback - 2001

by Grace Bulger

In the tradition of "The Artist's Way" comes a book for every entrepreneur motivated to bring their highest values to the creation and marketing of a company.


From the publisher

The Enlightened Entrepreneur is a unique guide for people who have or want to start their own business, offering a new approach to marketing as the discovery and expression of their company's spirit. Each facet of the process is examined and accompanied by practical information, business research, personal stories, and real-life examples. At the end of each section is a series of thought-provoking exercises, meditations, and visualizations, which will teach you how to conceptualize your new business or run an existing one with greater depth and clarity. In essence, it outlines the process for developing the tools necessary to effectively envision and market an enterprise in its highest integrity. Written by a successful entrepreneur who has consulted with enterprises ranging from one-person start-ups to Fortune 500 companies, the book is filled with practical exercises and real-life anecdotes to walk readers through every stage of envisioning and marketing an organization.

First line

THE PROCESS OF DEVELOPING your company starts with you-with who you are.

Details

  • Title The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company
  • Author Grace Bulger
  • Binding Paperback
  • Edition 1st
  • Pages 222
  • Volumes 1
  • Language ENG
  • Publisher Da Capo Lifelong Books, New York, Ny, U. S. A.
  • Date 2001-12-26
  • ISBN 9781569245446 / 1569245444
  • Weight 0.86 lbs (0.39 kg)
  • Dimensions 8.98 x 6.94 x 0.69 in (22.81 x 17.63 x 1.75 cm)
  • Library of Congress subjects Entrepreneurship, New business enterprises - Management
  • Library of Congress Catalog Number 2001042593
  • Dewey Decimal Code 658.421

Media reviews

Citations

  • Publishers Weekly, 12/03/2001, Page 0

About the author

GRACE BULGER is a marketing consultant who specializes in corporate identity work. The former vice president of communications for GE Capital Rail Services, she has also studied a variety of spiritual disciplines for many years. Bulger lives in Chicago.
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