Skip to content

Global Marketing
Stock Photo: Cover May Be Different

Global Marketing Paperback - 1996 - 1st Edition

by Douglas F. Lamont; Lamont


From the rear cover

This book represents a contemporary vision of how students will see the global marketplace from tomorrow and beyond. Using a highly innovative three scan framework (competitive, environmental, and marketing), Global Marketing synthesizes both traditional analysis (country risk and company tactical marketing mix decision-making) and non-traditional analysis (political, technological, cultural, and marketing strategy factors). The text discusses issues from NAFTA in Mexico to telecommunications in Europe in a comprehensive analytical framework which also reflects a superior understanding of the global environment. Lamont's text will be one of the first to set criteria for understanding how marketing managers must react from now on.

Details

  • Title Global Marketing
  • Author Douglas F. Lamont; Lamont
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 620
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date 1996-01-23
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9781557868299 / 1557868298
  • Weight 2.33 lbs (1.06 kg)
  • Dimensions 10 x 7 x 1.25 in (25.40 x 17.78 x 3.18 cm)
  • Library of Congress subjects Export marketing
  • Library of Congress Catalog Number 95011202
  • Dewey Decimal Code 658.848

About the author

Douglas Lamont is a consultant and lecturer at Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois, USA.
Back to Top

More Copies for Sale

Global Marketing (International Dimensions Marketing)
Stock Photo: Cover May Be Different

Global Marketing (International Dimensions Marketing)

by Lamont, Douglas

  • Used
Condition
Used - Acceptable
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€3.87
€10.65 shipping to USA

Show Details

Description:
Wiley. Used - Acceptable. Used - Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
€3.87
€10.65 shipping to USA
Global Marketing
Stock Photo: Cover May Be Different

Global Marketing

by Lamont, D.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€5.60
€15.16 shipping to USA

Show Details

Description:
Blackwell Business, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9781557868299
Item Price
€5.60
€15.16 shipping to USA
Global Marketing

Global Marketing

by Douglas Lamont

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€32.07
€11.83 shipping to USA

Show Details

Description:
Paperback / softback. New. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.
Item Price
€32.07
€11.83 shipping to USA
Global Marketing
Stock Photo: Cover May Be Different

Global Marketing

by Lamont, Douglas

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
€39.55
€11.89 shipping to USA

Show Details

Description:
John Wiley & Sons Inc, 1995. Paperback. New. 670 pages. 8.90x7.01x1.42 inches.
Item Price
€39.55
€11.89 shipping to USA
Global Marketing (International Dimensions Marketing)
Stock Photo: Cover May Be Different

Global Marketing (International Dimensions Marketing)

by Lamont, Douglas

  • New
Condition
New
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
40
Seller
Benton Harbor, Michigan, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€40.27
€3.72 shipping to USA

Show Details

Description:
Wiley. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!
Item Price
€40.27
€3.72 shipping to USA
Global Marketing
Stock Photo: Cover May Be Different

Global Marketing

by Lamont, Douglas

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
2
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
€74.92
€11.89 shipping to USA

Show Details

Description:
John Wiley & Sons Inc, 1995. Paperback. New. 670 pages. 8.90x7.01x1.42 inches.
Item Price
€74.92
€11.89 shipping to USA
Global Marketing (International Dimensions Marketing)
Stock Photo: Cover May Be Different

Global Marketing (International Dimensions Marketing)

by Lamont, Douglas

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€73.02
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
€73.02
FREE shipping to USA
Global Marketing
Stock Photo: Cover May Be Different

Global Marketing

by Douglas Lamont

  • New
Condition
New
ISBN 10 / ISBN 13
9781557868299 / 1557868298
Quantity Available
3
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€78.45
€3.72 shipping to USA

Show Details

Description:
Blackwell Publishing , pp. 670 . Papeback. New.
Item Price
€78.45
€3.72 shipping to USA