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Communication Design: Insights from the Creative Industries
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Communication Design: Insights from the Creative Industries Paperback - 2015

by Derek Yates; Jessie Price


From the publisher

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Details

  • Title Communication Design: Insights from the Creative Industries
  • Author Derek Yates; Jessie Price
  • Binding Paperback
  • Edition Paperback
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Fairchild Books, London
  • Date 2015
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781472534408 / 1472534409
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 10.6 x 8.2 x 0.6 in (26.92 x 20.83 x 1.52 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Library of Congress subjects Graphic arts, Visual communication
  • Library of Congress Catalog Number 2014008207
  • Dewey Decimal Code 741.6

About the author

Derek Yates is Programme Leader, Winchester School of Art, Southampton University, UK. Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.

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Communication Design: Insights from the Creative Industries (Required Reading Range, 49)
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Communication Design: Insights from the Creative Industries (Required Reading Range, 49)

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Communication Design: Insights from the Creative Industries
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Communication Design: Insights from the Creative Industries

by Yates, D. and Price, J.

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Communication Design: Insights from the Creative Industries
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Communication Design: Insights from the Creative Industries

by Yates, D. and Price, J.

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ISBN 10 / ISBN 13
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Bloombury, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781472534408
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Communication Design: Insights from the Creative Industries
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Communication Design: Insights from the Creative Industries

by Yates, D. and Price, J.

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ISBN 10 / ISBN 13
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Bloomsbury, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781472534408
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Communication Design: Insights from the Creative Industries
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Communication Design: Insights from the Creative Industries

by Yates, D. and Price, J.

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ISBN 10 / ISBN 13
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Bloombury, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781472534408
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Communication Design: Insights from the Creative Industries
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Communication Design: Insights from the Creative Industries

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Communication Design
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Communication Design

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