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I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man
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I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man Hardcover - 2012

by Rick Padulo

Padulo and his company created vastly successful advertising campaigns and now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.


From the publisher

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head.

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black's is Photography

- Leon's - Don't Pay a Cent Event

- Zellers - Because ... the Lowest Price is the Law

- CIBC - Seeing Beyond

- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.

Details

  • Title I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man
  • Author Rick Padulo
  • Binding Hardcover
  • Edition 1st Edition 1st
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Dundurn Press, Toronto, 0ntario
  • Date 2012
  • Features Dust Cover
  • ISBN 9781459705005 / 1459705009
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 9.28 x 6.3 x 0.89 in (23.57 x 16.00 x 2.26 cm)
  • Dewey Decimal Code 659.109

About the author

Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.
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I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Padulo, Rick

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I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man
Stock Photo: Cover May Be Different

I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Padulo, Rick

  • Used
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  • Hardcover
Condition
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Binding
Hardcover
ISBN 10 / ISBN 13
9781459705005 / 1459705009
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I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man
Stock Photo: Cover May Be Different

I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo

  • Used
  • Hardcover
Condition
Used:Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781459705005 / 1459705009
Quantity Available
1
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HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Description:
Dundurn, 2012-04-17. Hardcover. Used:Good.
Item Price
€26.64
FREE shipping to USA