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Paperback. Very Good.
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Marketing Research: Planning, Process, Practice Paperback - 2018
by Riccardo Benzo; Marwa Gad Mohsen; Chahid Fourali
Details
- Title Marketing Research: Planning, Process, Practice
- Author Riccardo Benzo; Marwa Gad Mohsen; Chahid Fourali
- Binding Paperback
- Pages 432
- Volumes 1
- Language ENG
- Publisher Sage Ltd
- Date 2018-01-01
- Features Bibliography, Index
- ISBN 9781446294369 / 1446294366
- Weight 2.05 lbs (0.93 kg)
- Dimensions 9.6 x 21.8 x 0.8 in (24.38 x 55.37 x 2.03 cm)
- Library of Congress subjects Marketing research, Qualitative Methode
- Library of Congress Catalog Number 2017940908
- Dewey Decimal Code 658.83
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Marketing Research: Planning, Process, Practice
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Marketing Research: Planning, Process, Practice
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Marketing Research: Planning, Process, Practice
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Paperback / softback. New. Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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