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Value Merchants: Demonstrating and Documenting Superior Value in Business
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Hardcover - 2007 - 1st Edition

by James C. Anderson; Nirmalya Kumar; James A. Narus

Details

  • Title Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
  • Author James C. Anderson; Nirmalya Kumar; James A. Narus
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Date November 7, 2007
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9781422103357 / 1422103358
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.4 x 6.4 x 1 in (23.88 x 16.26 x 2.54 cm)
  • Library of Congress subjects Purchasing, Sales promotion
  • Library of Congress Catalog Number 2007017289
  • Dewey Decimal Code 658.804

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2008, Page 153

About the author

James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution at the Kellogg School of Management, Northwestern University. Nirmalya Kumar is Professor of Marketing and Director of the Centre for Marketing of Aditya V. Birla Indian Centre, London Business School. James A. Narus is a Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University.

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets

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