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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Hardcover - 2007 - 1st Edition
by James C. Anderson; Nirmalya Kumar; James A. Narus
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- Title Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
- Author James C. Anderson; Nirmalya Kumar; James A. Narus
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 240
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, New Delhi
- Date November 7, 2007
- Features Bibliography, Dust Cover, Index, Table of Contents
- ISBN 9781422103357 / 1422103358
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.4 x 6.4 x 1 in (23.88 x 16.26 x 2.54 cm)
- Library of Congress subjects Purchasing, Sales promotion
- Library of Congress Catalog Number 2007017289
- Dewey Decimal Code 658.804
Media reviews
Citations
- Reference and Research Bk News, 05/01/2008, Page 153
About the author
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by Anderson, James C.
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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets
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