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Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion
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Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty Paperback - 2023

by Antonia Wade


Details

  • Title Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty
  • Author Antonia Wade
  • Binding Paperback
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2023-03-28
  • Features Bibliography, Index
  • ISBN 9781398606807 / 1398606804
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.21 x 6.14 x 0.64 in (23.39 x 15.60 x 1.63 cm)
  • Library of Congress subjects Marketing, Industrial marketing
  • Library of Congress Catalog Number 2023930939
  • Dewey Decimal Code 658.8

About the author

Antonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. Previously CMO at Capita and she led global marketing teams at Thomson Reuters and Accenture. Based in London, UK, she is on boards for ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. She has been ranked by Marketing Week as a Top 100 Marketer.

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Transforming the B2b Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty

Transforming the B2b Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty

by Wade, Antonia

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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty

by Antonia Wade

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ISBN 10 / ISBN 13
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Transforming the B2B Buyer Journey – Maximize brand value, improve conversion rates and build...
Stock Photo: Cover May Be Different

Transforming the B2B Buyer Journey – Maximize brand value, improve conversion rates and build loyalty

by Wade, Antonia

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9781398606807 / 1398606804
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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty

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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty

by Wade, Antonia

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