Home Financial Services Marketing: An International Guide to Principles and Practice by Christine Ennew; Nigel Waite; Roisin Waite (ISBN: 9781138684522)

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Financial Services Marketing: An International Guide to Principles and Practice Paperback - 2017

Name: Financial Services Marketing: An International Guide to Principles and Practice
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Author: Ennew, Christine
ISBN: 9781138684522

by Christine Ennew; Nigel Waite; Roisin Waite

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From the publisher

Now in its 3^rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from 　extensive international experience to ensure that this text will resonate with users across the globe.　 This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC.

This fully updated and revised edition features:

An expanded section on regulation which has international reach and addresses the post-Brexit world

Greatly expanded coverage of digital marketing at both the strategic and tactical levels

New material on how to improve a company's trustworthiness and safeguard a culture that is customer-focussed

New examples, vignettes and case studies that showcase best practice from around the world

B2B and B2C marketing

Upgraded PowerPoint support on the companion website

Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.　

Details

Title Financial Services Marketing: An International Guide to Principles and Practice
Author Christine Ennew; Nigel Waite; Roisin Waite
Binding Paperback
Edition 3 PAP/PSC
Pages 592
Volumes 1
Language ENG
Publisher Routledge
Date 2017-11-07
Illustrated Yes
Features Bibliography, Illustrated, Index
ISBN 9781138684522 / 113868452X
Weight 2.29 lbs (1.04 kg)
Dimensions 9.6 x 6.8 x 1.5 in (24.38 x 17.27 x 3.81 cm)
Library of Congress subjects Financial services industry - Marketing
Library of Congress Catalog Number 2017015301
Dewey Decimal Code 332.106

About the author

Christine Ennew OBE is Professor of Marketing and Provost at the University of Warwick. She has been actively involved in financial services research for most of her academic career. She has published some 100 articles in refereed journals, presented over 60 refereed conference papers and produced 4 books.

Nigel Waite is a Director of 3R Insights, an advisory organisation that helps boards of directors to deliver good outcomes to customers of financial services companies. He is also Honorary Professor of Marketing at Nottingham University Business School.

Risn Waite is Head of Group Digital at Barclays. Risn was one of the first to graduate from the UKs first MSc in Digital Marketing Communications.

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