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Financial Services Marketing
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Financial Services Marketing Hardcover - 2017 - 3rd Edition

by ENNEW, CHRISTINE; WAITE, NIGEL; WAITE, ROISIN

Details

  • Title Financial Services Marketing
  • Author ENNEW, CHRISTINE; WAITE, NIGEL; WAITE, ROISIN
  • Binding Hardcover
  • Edition number 3rd
  • Edition 3
  • Pages 591
  • Language ENG
  • Publisher Routledge
  • Date 2017
  • Features Bibliography, Index
  • ISBN 9781138684515

About the author

Christine Ennew OBE is Professor of Marketing and Provost at the University of Warwick. She has been actively involved in financial services research for most of her academic career. She has published some 100 articles in refereed journals, presented over 60 refereed conference papers and produced 4 books.

Nigel Waite is a Director of 3R Insights, an advisory organisation that helps boards of directors to deliver good outcomes to customers of financial services companies. He is also Honorary Professor of Marketing at Nottingham University Business School.

Risn Waite is Head of Group Digital at Barclays. Risn was one of the first to graduate from the UKs first MSc in Digital Marketing Communications.

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Financial Services Marketing: An International Guide to Principles and Practice
Stock Photo: Cover May Be Different

Financial Services Marketing: An International Guide to Principles and Practice

by Ennew, Christine/ Waite, Nigel/ Waite, Roisin

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  • Hardcover
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New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138684515 / 1138684511
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Exeter, Devon, United Kingdom
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Item Price
€213.10
€11.99 shipping to USA

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Description:
Routledge, 2017. Hardcover. New. 3rd edition. 591 pages. 9.75x7.00x1.50 inches.
Item Price
€213.10
€11.99 shipping to USA