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Digital Marketing: Integrating Strategy, Sustainability, and Purpose
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Digital Marketing: Integrating Strategy, Sustainability, and Purpose Paperback -

by Ira Kaufman; Chris Horton; Mariusz Soltanifar


Details

  • Title Digital Marketing: Integrating Strategy, Sustainability, and Purpose
  • Author Ira Kaufman; Chris Horton; Mariusz Soltanifar
  • Binding Paperback
  • Pages 486
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index
  • ISBN 9781138497283 / 1138497282
  • Library of Congress subjects Marketing - Management, Internet marketing
  • Library of Congress Catalog Number 2023001453
  • Dewey Decimal Code 658.872

About the author

Ira Kaufman uses his 45 years of business experience to challenge leaders, entrepreneurs, and students to discover sustainable solutions that fuel purposeful impact. He earned his PhD in marketing from Northwestern's Kellogg School of Management, and his company, Entwine Digital, works with midsize organizations and multinationals to design values-based, impact-driven strategies and train World Class Leaders.

Chris Horton gained his master's degree from the University of St. Andrews in Scotland. He has spent the last 25 years as a business and marketing consultant for various organizations ranging from small businesses to Fortune 500 enterprises.

Mariusz Soltanifar is a corporate entrepreneurship and innovation researcher and a marketing lecturer based in the Netherlands. He serves as a marketing consultant in the area of international marketing, digitization, sustainability, and purpose-driven business models.

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Digital Marketing: Integrating Strategy, Sustainability, and Purpose

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Digital Marketing: Integrating Strategy, Sustainability, and Purpose
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