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Digital Analytics for Marketing
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Digital Analytics for Marketing Paperback - 2017

by Gohar F. Khan; Marshall Sponder

Details

  • Title Digital Analytics for Marketing
  • Author Gohar F. Khan; Marshall Sponder
  • Binding Paperback
  • Edition Paperback
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2017
  • Illustrated Yes
  • ISBN 9781138190689 / 1138190683
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 10 x 7 x 0.85 in (25.40 x 17.78 x 2.16 cm)
  • Library of Congress subjects Internet marketing, Social media
  • Library of Congress Catalog Number 2017016297
  • Dewey Decimal Code 658.834

About the author

Marshall Sponder holds a dual appointment as a Faculty Lecturer at Zicklin School of Business, Baruch College, USA, where he teaches digital analytics, text analytics, and Internet marketing to graduate and undergraduate students, and an Associate Professor of Professional Practice at Rutgers Business School, USA.

Gohar F. Khan is a Senior Lecturer at the University of Waikato, New Zealand. His research interests included social media analytics, social media adoption/use, and network analysis. His work on social media and information systems has appeared in several refereed journals, conference proceedings, and books.

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Digital Analytics for Marketing (Mastering Business
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Digital Analytics for Marketing (Mastering Business

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Digital Analytics for Marketing (Mastering Business Analytics)
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Digital Analytics for Marketing (Mastering Business Analytics)

by Marshall Sponder

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Digital Analytics for Marketing (Mastering Business Analytics)
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Digital Analytics for Marketing (Mastering Business Analytics)

by Sponder, Marshall

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ISBN 10 / ISBN 13
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Digital Analytics for Marketing (Mastering Business Analytics)
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Digital Analytics for Marketing (Mastering Business Analytics)

by Sponder, Marshall; Khan, Gohar F

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Paperback
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