Japanese Global Strategy: Overseas Operations and Global Marketing Hardcover - 2019
by Katsuo Yamazaki
From the rear cover
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
Details
- Title Japanese Global Strategy: Overseas Operations and Global Marketing
- Author Katsuo Yamazaki
- Binding Hardcover
- Pages 184
- Volumes 1
- Language ENG
- Publisher Palgrave MacMillan
- Date 2019-01-10
- Illustrated Yes
- Features Illustrated
- ISBN 9781137497369 / 113749736X
- Weight 0.87 lbs (0.39 kg)
- Dimensions 8.27 x 5.83 x 0.5 in (21.01 x 14.81 x 1.27 cm)
- Dewey Decimal Code 330.009
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Japanese Global Strategy: Overseas Operations and Global Marketing
by Yamazaki, Katsuo
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- 9781137497369 / 113749736X
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Japanese Global Strategy: Overseas Operations and Global Marketing
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781137497369 / 113749736X
- Quantity Available
- 5
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