Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale Hardcover - 2019

From the rear cover

Modern-day buyers--who have more information available to them than ever before--will only engage with customer-focused organizations they can build a relationship with. Sales Engagement is a hands-on guide that contains transformative solutions, best practices, and actionable strategies to sell to buyers how they wish to be sold to. Sales Engagement is how savvy companies attract and interact with potential buyers in order to connect, gain attention, and generate enough interest to create and nurture a buying opportunity. Best of all, modern Sales Engagement has proved to be successful with numerous billion-dollar-plus companies, many of which are featured in this book.

The value of a brand rises and falls on how much a company values its buyers. Buyers' time is precious; gaining and keeping their attention is vital. From the leadership team at Outreach--the industry's leading Sales Engagement software, serving clients including Amazon, Microsoft, and Adobe--comes a proven way to generate qualified leads, and develop real relationships with buyers at scale, for B2B companies. By adopting these proven Sales Engagement strategies, companies can meet the needs of today's omnichannel buyers by easily being where the buyer wants them to be, with the right message, at the right time, every time. The modern Sales Engagement platform gives companies the power to build consistent, repeatable, and data-driven processes, while leveraging an understanding of executive level metrics to track and act on.

The authors will also show you how Sales Engagement can improve a company's new hire's ability to get up to speed in a replicable and systematic manner. In addition, the process gives leaders the necessary data to drive important business decisions across an organization's entire revenue stream. Sales Engagement's modern sales technology is easy to implement, and will allow you to reap business-changing, bottom line rewards.

Sales Engagement is filled with the information needed to break through the noise to get prospects' attention, engage in a compelling manner, and position your message in front of the buyer, wherever and however they consume sales communications. So, are you ready to join the Sales Engagement movement?