Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover - 2017 - 5th Edition
by Alina Wheeler; Foreword by Debbie Millman
From the rear cover
Design/Business
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Executive Director, Marketing
FS Investments
If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.
Olka Kazmierczak
Founder
Pop Up Grupa
The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
Jennifer Francis
Director of Marketing, Communications, and Visitor Experience
Louvre Abu Dhabi
Details
- Title Designing Brand Identity: An Essential Guide for the Whole Branding Team
- Author Alina Wheeler; Foreword by Debbie Millman
- Binding Hardcover
- Edition number 5th
- Edition 5
- Pages 336
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2017-10-24
- Features Bibliography, Index
- ISBN 9781118980828 / 1118980824
- Weight 2.95 lbs (1.34 kg)
- Dimensions 11.1 x 8.8 x 0.9 in (28.19 x 22.35 x 2.29 cm)
- Library of Congress subjects Branding (Marketing), Brand name products
- Library of Congress Catalog Number 2017022067
- Dewey Decimal Code 658.827
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