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Unmassing America: Ethnic Media and the New Advertising Marketplace
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Unmassing America: Ethnic Media and the New Advertising Marketplace Paperback - 2006

by Garmer, Amy Korzick


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  • Title Unmassing America: Ethnic Media and the New Advertising Marketplace
  • Author Garmer, Amy Korzick
  • Binding Paperback
  • Publisher The Aspen Institute
  • Date 2006
  • ISBN 9780898434620
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Unmassing America: Ethnic Media and the New Advertising Marketplace

Unmassing America: Ethnic Media and the New Advertising Marketplace

by Garmer, Amy Korzick

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  • Very Good
  • Paperback
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Used - Very Good
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Paperback
ISBN 10 / ISBN 13
9780898434620 / 0898434629
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Aspen Institute, 2006. Paperback. Very Good. Unmarked. Corner crease on title page. A Report of the Aspen Institute Forum on Diversity and the Media. Explores the changing nature of advertising and the impact that these changes would have. Topics include the rise of niche markets, strategies for emerging multicultural media and more.
Item Price
€17.95€13.46
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FREE shipping to USA