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Successful Marketing Strategy for High-Tech Firms Hardcover - 1998 - 2nd Edition
by Eric Viardot
This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.
Details
- Title Successful Marketing Strategy for High-Tech Firms
- Author Eric Viardot
- Binding Hardcover
- Edition number 2nd
- Edition 2
- Pages 288
- Volumes 1
- Language ENG
- Publisher Artech House Publishers, Norwood, MA, U.S.A.
- Date 1998-07-31
- ISBN 9780890068540 / 0890068542
- Weight 1.13 lbs (0.51 kg)
- Dimensions 9.34 x 6.26 x 0.82 in (23.72 x 15.90 x 2.08 cm)
- Library of Congress subjects High technology - Marketing, Technological innovations - Marketing
- Library of Congress Catalog Number 98019225
- Dewey Decimal Code 620.006
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Successful Marketing Strategy for High-Tech Firms (Technology management library)
by Viardot, Eric
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Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
by Viardot, Eric
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Artech House Publishers. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Bellydancer (Stories)
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Artech House Publishers, 1998. Hardcover. Very Good. Former library book. Slight signs of wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Bellydancer (Stories)
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Artech House Publishers, 1998. Hardcover. Good. Former library book. Signs of wear on the cover. Slightly torn cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Successful Marketing Strategy for High-Tech Firms
by Viardot, Eric
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Artech House Publishers, 1998. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Successful Marketing Strategy for High-Tech Firms
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Successful Marketing Strategy for High-Tech Firms
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SUCCESSFUL MARKETING STRATEGY FOR HIGH-TECH FIRMS
by Viardot, Eric
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Artech House. Very Good+. 1998. Second Edition. Hardback. 0890068542 . 266 pages .
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Successful Marketing Strategy for High-Tech Firms
by Eric Viardot
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Successful Marketing Strategy for High-Tech Firms.
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Successful Marketing Strategy for High-tech Firms
by Eric Viardot
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Hardback. New. From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place.
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